Back to All Books
Geoffrey A. Moore
Crossing the Chasm
Bridge the gap between innovation and mass adoption—turn bold ideas into market leaders.
No items found.
Master financial strategies from the world's leading business books!
Core Biz Category:
Marketing
Growth Category:
No items found.
What's You Learn?
Tech products die in the gap between early adopters and mainstream markets – Crossing the Chasm by Geoffrey Moore reveals why most innovations fail to reach mass adoption. This comprehensive technology adoption guide and market strategies reveal:
- Technology Adoption Lifecycle - Innovators, early adopters, early majority, late majority, laggards
- The Chasm - Deadly gap between visionary early adopters and pragmatic majority
- Bowling Alley Strategy - Dominate niche markets sequentially to build momentum
- Whole Product Concept - Mainstream buyers need complete solutions, not cool technology
Strategies
No Strategies found.
About the Author
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the main message of 'Crossing the Chasm\n'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The book 'Crossing the Chasm\n' by Geoffrey A. Moore\n provides key insights and strategies to help readers succeed in their personal or professional lives."
}
},
{
"@type": "Question",
"name": "Who should read 'Crossing the Chasm\n'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "'Crossing the Chasm\n' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Geoffrey A. Moore\n."
}
},
{
"@type": "Question",
"name": "How does 'Crossing the Chasm\n' stand out from other books?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Geoffrey A. Moore\n offers a unique perspective in 'Crossing the Chasm\n', using real-world examples and practical tips to help readers apply the lessons."
}
}
]
}
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
Take the Book Summary Growth Challenge in 3 minutes!
Accelerate Growth with the Right
Book Strategy
Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
PENDING
1
Pick Your Book Strategy
Choose from proven strategies by top authors and experts.
Choose Your Growth Strategy
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
Build a Loyal Tribe
Focus on Long-Term Impact
Example: Choose "This is Marketing" by Seth Godin to apply “Offer Generosity First”
2
AI Builds Your Plan
Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“Offer Generosity First”
“Create a concise lead magnet strategy that solves common customer issues, emphasizing practicality and immediate value and give it away for FREE!”
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
3
AI Builds Your Scorecard
Gamify your goals with a custom scorecard proven to boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
Try this Strategy Now – Free
Want to apply this strategy to your business to
“Build Trust Through Generosity – From ‘This is Marketing?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!
