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Leslie Gaines-Ross
CORPORATE REPUTATION
Protect and restore your company’s most valuable asset—its reputation—with a proven 12-step strategy.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?
CEO reputation drives 50% of company reputation requiring strategic management – CORPORATE REPUTATION by Leslie Gaines-Ross reveals how to build reputational capital.
This comprehensive reputation management summary and key concepts outline:
- Reputation Capital - Build intangible assets that provide competitive advantage and crisis protection
- CEO Brand Connection - Align leader reputation with company values for amplified impact
- Stakeholder Orchestration - Manage reputation across employees, customers, investors, and media
- Recovery Strategies - Prepare for reputation threats with systematic response plans
What most summaries miss: Gaines-Ross's research shows reputation drives 63% of market value for leading companies.
Build reputation with Click.Apply.Grow™: Audit reputation gaps today. Address vulnerabilities proactively. Measure perception changes. Companies managing reputation strategically achieve 25% valuation premiums.
Reputation precedes. Success follows.
About the Author
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