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Wendy Covey
Content Marketing, Engineered
Build buyer trust and drive conversions with content tailored to the technical mind.
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Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Technical buyers require high-quality expertise content for trust and pipeline efficiency – Content Marketing, Engineered by Wendy Covey reveals how to reach analytical, skeptical audiences. This comprehensive technical content guide summary and main concepts reveal:
- Buyer Research - Understand how technical audiences conduct independent investigations
- Trust Building - Share consistent expertise to become trusted resources
- Pipeline Efficiency - Achieve lower cost-per-lead through content marketing
- Engineering Approach - Apply systematic methods to content creation
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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