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Joe Pulizzi
CONTENT INC.
Build a massive following before you launch your product—then monetize it with unstoppable momentum.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Marketing
Growth Category:
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What's You Learn?
Build audience first, then create products they want – Content Inc. by Pulizzi reverses traditional business model. This comprehensive content entrepreneurship summary and audience-building methods include: • Reverse Engineering Success - Get customers before creating products • Content Tilt - Find unique angle in crowded markets • Platform Building - Own your audience, don't rent it • Monetization Models - Convert audience into multiple revenue streams 2025 application: Content-first businesses have 10x lower failure rates than product-first. Your Click.Apply.Grow™ content: Choose niche. Create valuable content consistently. Build audience first. Content entrepreneurs achieve 90% success rates versus 20% for traditional startups. Products hope for customers. Content creates them.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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