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Michael R. Solomon
CONQUERING CONSUMERSPACE
Win the battle for attention with bold marketing strategies built for a hyper-branded, consumer-driven world.
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What's You Learn?
Win by understanding deep consumer motivations beyond demographics – CONQUERING CONSUMERSPACE by Michael Solomon decodes why people really buy.
This comprehensive consumer psychology summary and main ideas explain:
What most summaries miss: Solomon's research reveals 70% of purchases serve identity needs, not functional ones.
Conquer with Click.Apply.Grow™: Map customer motivations tomorrow. Design identity-reinforcing experiences. Join consumer tribes. Brands conquering consumerspace report 83% emotional connection scores.
Understand deeply. Connect profoundly.
This comprehensive consumer psychology summary and main ideas explain:
- Motivation Mapping - Uncover hidden drivers behind purchase decisions
- Tribal Marketing - Connect with consumer communities sharing worldviews
- Experience Design - Create multi-sensory interactions that embed brands in lives
- Identity Reinforcement - Help consumers express and strengthen their self-concepts
What most summaries miss: Solomon's research reveals 70% of purchases serve identity needs, not functional ones.
Conquer with Click.Apply.Grow™: Map customer motivations tomorrow. Design identity-reinforcing experiences. Join consumer tribes. Brands conquering consumerspace report 83% emotional connection scores.
Understand deeply. Connect profoundly.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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