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Tom Yorton,Kelly Leonard
Competing Against Luck
Win more often by replacing rigid thinking with playful "yes, and" collaboration—because improv isn’t just for comedy, it’s your business’s secret weapon.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?
Customers hire products to do jobs, not fulfill demographics – Competing Against Luck by Christensen reveals why understanding jobs-to-be-done predicts innovation success better than any market research.
This comprehensive Competing Against Luck summary and key takeaways explain:
- Jobs Theory - Uncover the progress people seek in specific circumstances, not product features
- Hiring Criteria - Identify functional, emotional, and social dimensions of customer jobs
- Innovation Compass - Let job specifications guide development instead of competitor benchmarking
- Experience Architecture - Design every touchpoint to help customers make progress
What most summaries miss: Christensen's "job spec" template captures the struggling moment that triggers customers to seek new solutions—the key to breakthrough innovation.
Apply Click.Apply.Grow™ insights: Interview five customers about their struggling moments tomorrow. Map their desired progress. Design solutions for jobs, not features. Companies using Jobs Theory achieve 86% innovation success rate versus 17% average.
Build what customers need to hire.
About the Author
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