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Tom Yorton,Kelly Leonard
Competing Against Luck
Win more often by replacing rigid thinking with playful "yes, and" collaboration—because improv isn’t just for comedy, it’s your business’s secret weapon.
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What's You Learn?
Customers hire products to do jobs, not fulfill demographics – Competing Against Luck by Christensen reveals why understanding jobs-to-be-done predicts innovation success better than any market research.
This comprehensive Competing Against Luck summary and key takeaways explain:
What most summaries miss: Christensen's "job spec" template captures the struggling moment that triggers customers to seek new solutions—the key to breakthrough innovation.
Apply Click.Apply.Grow™ insights: Interview five customers about their struggling moments tomorrow. Map their desired progress. Design solutions for jobs, not features. Companies using Jobs Theory achieve 86% innovation success rate versus 17% average.
Build what customers need to hire.
This comprehensive Competing Against Luck summary and key takeaways explain:
- Jobs Theory - Uncover the progress people seek in specific circumstances, not product features
- Hiring Criteria - Identify functional, emotional, and social dimensions of customer jobs
- Innovation Compass - Let job specifications guide development instead of competitor benchmarking
- Experience Architecture - Design every touchpoint to help customers make progress
What most summaries miss: Christensen's "job spec" template captures the struggling moment that triggers customers to seek new solutions—the key to breakthrough innovation.
Apply Click.Apply.Grow™ insights: Interview five customers about their struggling moments tomorrow. Map their desired progress. Design solutions for jobs, not features. Companies using Jobs Theory achieve 86% innovation success rate versus 17% average.
Build what customers need to hire.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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