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Bob Garfield and Doug Levy
CAN'T BUY ME LIKE
Build trust, not just traffic—authentic relationships drive real growth in the new marketing era.
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What's You Learn?
Authentic relationships trump advertising in the new customer economy – CAN'T BUY ME LIKE by Garfield and Levy reveals why honesty beats hype.
This comprehensive relationship marketing summary and key concepts explain:
The hidden gem: Companies embracing relationships spend 80% less on marketing while growing 3x faster.
Build relationships with Click.Apply.Grow™: Audit authenticity gaps today. Increase transparency radically. Share real values openly. Relationship-focused brands enjoy 92% customer retention versus 33% industry average.
Advertising interrupts. Relationships endure.
This comprehensive relationship marketing summary and key concepts explain:
- Relationship Era - Success requires authentic connections, not clever campaigns or social media likes
- Transparency Imperative - Open operations and honest communication build unshakeable trust
- Shared Values Connection - Align with customer beliefs for relationships beyond transactions
- Purpose Beyond Profit - Demonstrate genuine commitment to making customers' lives better
The hidden gem: Companies embracing relationships spend 80% less on marketing while growing 3x faster.
Build relationships with Click.Apply.Grow™: Audit authenticity gaps today. Increase transparency radically. Share real values openly. Relationship-focused brands enjoy 92% customer retention versus 33% industry average.
Advertising interrupts. Relationships endure.
Strategies
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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