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Sergio Zyman and Scott Miller
BUILDING BRANDWIDTH
Turn digital presence into profit—master the art of closing online sales by building a brand that delivers real results.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Brand success requires bandwidth—the capacity to deliver across all touchpoints – BUILDING BRANDWIDTH shows how to create comprehensive brand experiences.
This comprehensive brand bandwidth summary and key concepts outline:
The hidden gem: Zyman's Coca-Cola experience proves bandwidth beats big campaigns for sustainable growth.
Build bandwidth with Click.Apply.Grow™: Map all touchpoints today. Identify delivery gaps. Strengthen weak links. Brands with strong bandwidth achieve 94% consistent experiences.
Every touchpoint matters.
This comprehensive brand bandwidth summary and key concepts outline:
- Touchpoint Orchestration - Coordinate every interaction for cumulative brand impact
- Capacity Building - Develop organizational ability to deliver consistently everywhere
- Message Multiplication - Reinforce core brand through varied, relevant expressions
- Bandwidth Measurement - Track brand delivery across all channels and moments
The hidden gem: Zyman's Coca-Cola experience proves bandwidth beats big campaigns for sustainable growth.
Build bandwidth with Click.Apply.Grow™: Map all touchpoints today. Identify delivery gaps. Strengthen weak links. Brands with strong bandwidth achieve 94% consistent experiences.
Every touchpoint matters.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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