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Jeremy Miller
Brand New Name
Follow a proven blueprint to create bold, unforgettable brand names that break through the noise and stick.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?
Strategic naming creates instant competitive advantage and market clarity – Brand New Name by Jeremy Miller reveals the science of memorable brand names.
This comprehensive brand naming summary and key concepts outline:
- Sticky Name Formula - Create names that are memorable, meaningful, and motivating
- Positioning Through Naming - Use names to claim unique market positions instantly
- Cognitive Processing - Design names that are easy to process and share
- Legal Protection - Build names that can be trademarked and defended globally
What most summaries miss: Miller's data shows great names increase brand value by 23% independent of other factors.
Name strategically with Click.Apply.Grow™: Audit current name effectiveness tomorrow. Generate 50 alternatives. Test with target audiences. Companies with strategic names report 33% faster market penetration.
Names matter. Choose wisely.
About the Author
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