Back to All Books
Jeremy Miller

Brand New Name

Follow a proven blueprint to create bold, unforgettable brand names that break through the noise and stick.
Master Marketing strategies from the world's leading business books!
Core Biz Category:
Marketing
What Will You Learn?

Strategic naming creates instant competitive advantage and market clarity – Brand New Name by Jeremy Miller reveals the science of memorable brand names.

This comprehensive brand naming summary and key concepts outline:

  • Sticky Name Formula - Create names that are memorable, meaningful, and motivating
  • Positioning Through Naming - Use names to claim unique market positions instantly
  • Cognitive Processing - Design names that are easy to process and share
  • Legal Protection - Build names that can be trademarked and defended globally



What most summaries miss: Miller's data shows great names increase brand value by 23% independent of other factors.

Name strategically with Click.Apply.Grow™: Audit current name effectiveness tomorrow. Generate 50 alternatives. Test with target audiences. Companies with strategic names report 33% faster market penetration.

Names matter. Choose wisely.

brand-new-name original-book-image

About the Author

Jeremy Miller is brand strategist and founder of Sticky Branding consultancy who discovered how mid-market companies challenge industry giants.

Bestselling author of Sticky Branding (#1 Globe and Mail) and Brand New Name, Miller transformed his family's struggling business through repositioning—selling it profitably to focus exclusively on brand strategy. Decade-long research interviewing hundreds of companies uncovered how smaller firms build memorable brands. His frameworks now guide accelerators and growth-stage companies globally.

What sets Miller apart: He lived the transformation—saving his family business through rebranding gives his advice authenticity most consultants lack.

Companies applying Miller's Sticky Branding principles grow recognition without massive budgets. His clients achieve 70% faster brand recall and consistently outmaneuver larger competitors through strategic positioning.

The strategist proving David can build stronger brands than Goliath.

Similar Books to Brand New Name

remote-works original-book-image
Ali Greene and Tamara Sanderson
Remote WorksMarketing
the-customer-revolution original-book-image
Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis
THE CUSTOMER REVOLUTIONMarketing
Take the Book Summary Growth Challenge in 3 minutes!

Accelerate Growth with the Right
Book Strategy

Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
1

Pick Your Book Strategy

Choose from proven strategies by top authors and experts.
brand-new-name original-book-image
Choose Your Growth Strategy
Example:  Choose "Brand New Name" by Jeremy Miller to apply “
2

AI Builds Your Plan

Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
Founder/CEO Bryan Perdue
3

AI Builds Your Scorecard

Gamify your goals with a  custom scorecard proven to  boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Marketing Growth Crown!
brand-new-name original-book-image
Try this Strategy Now – Free
Want to apply this strategy to your business to
– From ‘Brand New Name?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!

Enter Details