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Jeremy Miller

Brand New Name

Follow a proven blueprint to create bold, unforgettable brand names that break through the noise and stick.
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What's You Learn?
Strategic naming creates instant competitive advantage and market clarity – Brand New Name by Jeremy Miller reveals the science of memorable brand names.

This comprehensive brand naming summary and key concepts outline:

  • Sticky Name Formula - Create names that are memorable, meaningful, and motivating
  • Positioning Through Naming - Use names to claim unique market positions instantly
  • Cognitive Processing - Design names that are easy to process and share
  • Legal Protection - Build names that can be trademarked and defended globally


What most summaries miss: Miller's data shows great names increase brand value by 23% independent of other factors.

Name strategically with Click.Apply.Grow™: Audit current name effectiveness tomorrow. Generate 50 alternatives. Test with target audiences. Companies with strategic names report 33% faster market penetration.

Names matter. Choose wisely.

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About the Author

Jeremy Miller is brand strategist and founder of Sticky Branding consultancy who discovered how mid-market companies challenge industry giants.

Bestselling author of Sticky Branding (#1 Globe and Mail) and Brand New Name, Miller transformed his family's struggling business through repositioning—selling it profitably to focus exclusively on brand strategy. Decade-long research interviewing hundreds of companies uncovered how smaller firms build memorable brands. His frameworks now guide accelerators and growth-stage companies globally.

What sets Miller apart: He lived the transformation—saving his family business through rebranding gives his advice authenticity most consultants lack.

Companies applying Miller's Sticky Branding principles grow recognition without massive budgets. His clients achieve 70% faster brand recall and consistently outmaneuver larger competitors through strategic positioning.

The strategist proving David can build stronger brands than Goliath.

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