BRAND HIJACK

Let your customers tell your story—unlock viral growth by surrendering control and fueling authentic buzz.

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Master financial strategies from the world's leading business books!

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What's You Learn?

Let passionate consumers co-create your brand for authentic market movements – BRAND HIJACK by Alex Wipperfürth shows how to harness customer creativity.

This comprehensive brand co-creation summary and key takeaways reveal:

Hijack Marketing - Allow consumers to take ownership and reshape brand meaning
Seeding Strategy - Provide brand elements for consumers to remix and spread
Control Release - Gain influence by giving up traditional brand control
Movement Facilitation - Enable customer communities to evangelize authentically

The hidden gem: Brands like Pabst Blue Ribbon grew 25% annually by letting consumers lead.

Enable hijacking with Click.Apply.Grow™: Identify brand advocates tomorrow. Provide creation tools. Amplify their content. Hijacked brands achieve 11x organic growth versus controlled brands.

Release control. Gain influence.

Strategies

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About the Author

Alex Wipperfurth is partner at Plan B San Francisco and brand hijacking pioneer who makes brands cool by letting them appear accidental.

Called "marketing subversive" by Adweek, Wipperfurth orchestrated Pabst Blue Ribbon's resurrection without traditional advertising, transformed Dr. Martens from punk to mainstream, and repositioned Napster during its controversial peak. His counterintuitive strategies create authentic brand movements that feel discovered, not marketed.

What sets Wipperfurth apart: He invented "brand hijacking"—letting consumers take ownership of brands, creating deeper loyalty than any campaign could manufacture.

Brands using Wipperfurth's hijacking methodology achieve cult followings without paid media. His clients report 10x social amplification through organic consumer advocacy versus traditional marketing.

The subversive who lets brands succeed by losing control.