What is the main message of 'Brand Currency'?

The book 'Brand Currency' by Steve Susi provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'Brand Currency'?

'Brand Currency' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Steve Susi.

How does 'Brand Currency' stand out from other books?

Steve Susi offers a unique perspective in 'Brand Currency', using real-world examples and practical tips to help readers apply the lessons.

Back to All Books

Steve Susi

Brand Currency

Trade in trust—your brand’s true value lies in how well it manages time, loyalty, money, and information.

Book Free Demo

Master Marketing strategies from the world's leading business books!

Core Biz Category:

Marketing

What Will You Learn?

Brands must earn currency through consistent value exchanges with customers – Brand Currency by Steve Susi shows how to build bankable brand equity.

This comprehensive brand value summary and key takeaways explain:

Value Exchange Model - Every interaction either deposits or withdraws from brand equity
Trust Account Building - Accumulate goodwill through consistent positive experiences
Currency Conversion - Transform brand equity into premium pricing and loyalty
Investment Mindset - View brand building as long-term value creation, not expense

The hidden gem: Susi's "Brand Bank Account" metaphor quantifies how trust converts to financial value.

Build currency with Click.Apply.Grow™: Calculate brand equity today. Identify value gaps. Make daily deposits. Brands with high currency achieve 52% price premiums.

Earn trust. Bank equity.

About the Author

Steve Susi is Amazon Advertising's first NYC creative director and executive creative director who built their global creative operations from scratch.

16 years at New York digital agencies before joining Amazon 2012, becoming first group creative director (2014) then executive creative director (2016) leading Europe, Asia, Canada operations. Received first Amazon Inventor Award for Advertising outside US for patent-pending innovation. Columbus native, Subiaco Academy and Miami University graduate. Author sharing insider Amazon advertising strategies.

What sets Susi apart: He literally wrote Amazon's creative playbook, developing frameworks that delivered brand experiences for hundreds of advertisers reaching millions.

His methodologies transformed how brands leverage Amazon's ecosystem. Advertisers using Susi's Amazon-native strategies achieve 300% higher conversion rates than traditional e-commerce approaches.

The creative who defined advertising inside the everything store.

Share with friends

Buy on Amazon