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Steve Susi
Brand Currency
Trade in trust—your brand’s true value lies in how well it manages time, loyalty, money, and information.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Brands must earn currency through consistent value exchanges with customers – Brand Currency by Steve Susi shows how to build bankable brand equity.
This comprehensive brand value summary and key takeaways explain:
The hidden gem: Susi's "Brand Bank Account" metaphor quantifies how trust converts to financial value.
Build currency with Click.Apply.Grow™: Calculate brand equity today. Identify value gaps. Make daily deposits. Brands with high currency achieve 52% price premiums.
Earn trust. Bank equity.
This comprehensive brand value summary and key takeaways explain:
- Value Exchange Model - Every interaction either deposits or withdraws from brand equity
- Trust Account Building - Accumulate goodwill through consistent positive experiences
- Currency Conversion - Transform brand equity into premium pricing and loyalty
- Investment Mindset - View brand building as long-term value creation, not expense
The hidden gem: Susi's "Brand Bank Account" metaphor quantifies how trust converts to financial value.
Build currency with Click.Apply.Grow™: Calculate brand equity today. Identify value gaps. Make daily deposits. Brands with high currency achieve 52% price premiums.
Earn trust. Bank equity.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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