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Scott M. Davis
BRAND ASSET MANAGEMENT
Turn your brand into a growth engine—maximize value by managing it like your most important business asset.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Manage brands as financial assets requiring investment and return measurement – BRAND ASSET MANAGEMENT by Scott Davis transforms brand building into value creation.
This comprehensive brand asset summary and key takeaways explain:
What most summaries miss: Davis proves brands drive 70% of purchase decisions yet receive 10% of asset management rigor.
Manage assets with Click.Apply.Grow™: Value brand portfolio tomorrow. Calculate brand ROI. Optimize investments quarterly. Asset-managed brands deliver 31% higher shareholder returns.
Brands aren't expenses. They're assets.
This comprehensive brand asset summary and key takeaways explain:
- Asset Mindset - View brands as appreciating assets requiring strategic investment
- ROI Measurement - Quantify brand returns using financial metrics, not just awareness
- Portfolio Optimization - Allocate resources across brand assets for maximum returns
- Value Protection - Defend brand assets through legal, operational, and market strategies
What most summaries miss: Davis proves brands drive 70% of purchase decisions yet receive 10% of asset management rigor.
Manage assets with Click.Apply.Grow™: Value brand portfolio tomorrow. Calculate brand ROI. Optimize investments quarterly. Asset-managed brands deliver 31% higher shareholder returns.
Brands aren't expenses. They're assets.
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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