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Theresa M. Līna
Be the Go-To
Become the undisputed leader in your market—charge premium prices and have customers lining up to work with you.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Market dominance comes from being first choice, not just another option – Be the Go-To by Theresa M. Līna reveals how to own your competitive market.
This comprehensive market dominance summary and key concepts explain:
The hidden gem: Līna's Apollo mission analogy shows how systematic planning creates "moonshot" market positions.
Become go-to with Click.Apply.Grow™: Define your moonshot tomorrow. Map dominance strategy. Execute relentlessly. Go-to brands command 47% price premiums while competitors compete on cost.
First choice. Only choice. Go-to.
This comprehensive market dominance summary and key concepts explain:
- Go-To Positioning - Become the automatic first call when customers need your solution
- Commoditization Escape - Differentiate so strongly that price comparisons become irrelevant
- Premium Pricing Power - Charge more by delivering results competitors can't match
- Customer Love Creation - Build relationships so strong that switching feels like betrayal
The hidden gem: Līna's Apollo mission analogy shows how systematic planning creates "moonshot" market positions.
Become go-to with Click.Apply.Grow™: Define your moonshot tomorrow. Map dominance strategy. Execute relentlessly. Go-to brands command 47% price premiums while competitors compete on cost.
First choice. Only choice. Go-to.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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