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David Rock
Your Brain at Work
Master your mind’s attention engine to cut through distractions, regain clarity, and perform at your peak—hour by hour.
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Core Biz Category:
Personal Development
Growth Category:
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What's You Learn?
Understanding brain limitations helps optimize mental performance for knowledge work – Your Brain at Work by David Rock reveals neuroscience-based strategies for thinking better despite distractions. This comprehensive brain optimization guide and cognitive strategies explain:
- Prefrontal Limitations - Executive function depletes quickly, requiring strategic energy management
- SCARF Model - Status, Certainty, Autonomy, Relatedness, Fairness drive all behavior
- Mindfulness Advantage - Observing mental processes improves control and decisions
- Reappraisal Power - Changing interpretations transforms emotional responses instantly
Strategies
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About the Author
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5
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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