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David Rock

Your Brain at Work

Master your mind’s attention engine to cut through distractions, regain clarity, and perform at your peak—hour by hour.
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Personal Development
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What's You Learn?
Understanding brain limitations helps optimize mental performance for knowledge work – Your Brain at Work by David Rock reveals neuroscience-based strategies for thinking better despite distractions. This comprehensive brain optimization guide and cognitive strategies explain:
  • Prefrontal Limitations - Executive function depletes quickly, requiring strategic energy management
  • SCARF Model - Status, Certainty, Autonomy, Relatedness, Fairness drive all behavior
  • Mindfulness Advantage - Observing mental processes improves control and decisions
  • Reappraisal Power - Changing interpretations transforms emotional responses instantly
The hidden gem: Rock's "director stance" technique lets you observe and redirect your own thinking. Optimize your Click.Apply.Grow™ brain performance: Do creative work first. Minimize decisions. Practice labeling emotions. Knowledge workers applying these principles report 50% better focus and reduced mental fatigue. Understand limits. Maximize potential.

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About the Author

David Rock is the neuroscientist who founded neuroleadership and showed why traditional management triggers threat responses.

Founded NeuroLeadership Institute serving 60% of Fortune 100 companies including Microsoft, Amazon, and Citibank. Coined term "neuroleadership" in 2006, creating new field combining neuroscience with leadership. Your Brain at Work sold 500,000 copies. His SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness) is used by 10,000+ organizations. PhD in neuroscience of leadership.

What sets Rock apart: He proved that feedback, performance reviews, and change initiatives fail because they activate the same brain regions as physical threats.

Organizations implementing Rock's brain-based management see 34% higher engagement and 50% better change adoption.

The scientist rewiring leadership for the human brain.

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