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Seth Godin

The Practice

Unlock your creative potential by showing up consistently and delivering work that makes change happen.
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Personal Development
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What's You Learn?
Creative success comes from shipping work consistently, not waiting for inspiration – The Practice by Seth Godin reveals how professionals create regardless of feelings or circumstances. This comprehensive creative mastery guide and shipping strategies explain:
  • The Practice - Show up consistently regardless of outcomes or feelings
  • Ship the Work - Publishing imperfect work beats hoarding perfect drafts
  • Trust the Process - Focus on practice quality, not result quality
  • Generous Intent - Create for others' benefit, not personal glory
The hidden gem: Godin's "smallest viable audience" ensures your work matters to someone specific. Build your Click.Apply.Grow™ practice: Create something daily. Ship weekly minimum. Ignore the resistance. Creative professionals with consistent practices produce 10x more valuable work than sporadic creators. Practice daily. Ship boldly.

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About the Author

Seth Godin is a marketing revolutionary and bestselling author of 21 books who transformed how businesses think about connection and tribe-building.

Founder of two successful companies (Yoyodyne sold to Yahoo, Squidoo valued at $40M), inducted into both Direct Marketing and Marketing Hall of Fame. His daily blog reaches over 1 million readers. Purple Cow sold 500,000+ copies. Named "Ultimate Entrepreneur for the Information Age" by BusinessWeek.

Beyond the books: Godin's altMBA program has trained 25,000+ leaders across 90 countries with a 97% completion rate versus 4% industry average.

Marketing teams implementing Godin's permission-based tribal approach report 3x higher customer lifetime value. His concepts like "purple cow" and "tribes" reshape modern marketing strategy.

The entrepreneur's philosopher making marketing human again.

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