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Chip Heath and Dan Heath

The Power of Moments

Harness peak moments to create unforgettable experiences that elevate relationships, teams, and brands.
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Core Biz Category:
Personal Development
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What's You Learn?
Memorable experiences follow a formula you can engineer – The Power of Moments reveals how to create life-changing peaks.

This comprehensive experience design summary and key concepts outline:

  • EPIC Elements - Elevation, pride, insight, and connection create defining moments
  • Peak Design - Engineer specific moments rather than improving everything equally
  • Popsicle Moments - Small gestures create disproportionate positive memories
  • Breaking Scripts - Violate expectations strategically for memorable experiences


2025 application: Experience economy makes moment design crucial competitive differentiator.

Your Click.Apply.Grow™ journey: Design one peak tomorrow. Break one script. Create pride moment. Moment makers generate 86% customer loyalty versus feature providers.

Forget features. Design moments.

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About the Author

Chip Heath and Dan Heath are the Stanford brothers who decode the science of lasting change.

Chip: Stanford organizational behavior professor with psychology PhD. Dan: Duke professor, Thinkwell founder. Co-authored Made to Stick, Switch, Decisive (combined 3 million+ copies sold). Research cited in 1,000+ academic papers.

What sets them apart: They translate complex behavioral science into simple frameworks anyone can apply immediately.

Organizations using Heath Brothers' frameworks achieve 83% change initiative success rate versus 30% average.

Making change stick, systematically.

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