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Chip Heath and Dan Heath
The Power of Moments
Harness peak moments to create unforgettable experiences that elevate relationships, teams, and brands.
Master Personal Development strategies from the world's leading business books!
Core Biz Category:
Personal Development
What Will You Learn?
Memorable experiences follow a formula you can engineer – The Power of Moments reveals how to create life-changing peaks.
This comprehensive experience design summary and key concepts outline:
- EPIC Elements - Elevation, pride, insight, and connection create defining moments
- Peak Design - Engineer specific moments rather than improving everything equally
- Popsicle Moments - Small gestures create disproportionate positive memories
- Breaking Scripts - Violate expectations strategically for memorable experiences
2025 application: Experience economy makes moment design crucial competitive differentiator.
Your Click.Apply.Grow™ journey: Design one peak tomorrow. Break one script. Create pride moment. Moment makers generate 86% customer loyalty versus feature providers.
Forget features. Design moments.
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