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Chip Heath and Dan Heath
The Power of Moments
Harness peak moments to create unforgettable experiences that elevate relationships, teams, and brands.
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Core Biz Category:
Personal Development
Growth Category:
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What's You Learn?
Memorable experiences follow a formula you can engineer – The Power of Moments reveals how to create life-changing peaks.
This comprehensive experience design summary and key concepts outline:
2025 application: Experience economy makes moment design crucial competitive differentiator.
Your Click.Apply.Grow™ journey: Design one peak tomorrow. Break one script. Create pride moment. Moment makers generate 86% customer loyalty versus feature providers.
Forget features. Design moments.
This comprehensive experience design summary and key concepts outline:
- EPIC Elements - Elevation, pride, insight, and connection create defining moments
- Peak Design - Engineer specific moments rather than improving everything equally
- Popsicle Moments - Small gestures create disproportionate positive memories
- Breaking Scripts - Violate expectations strategically for memorable experiences
2025 application: Experience economy makes moment design crucial competitive differentiator.
Your Click.Apply.Grow™ journey: Design one peak tomorrow. Break one script. Create pride moment. Moment makers generate 86% customer loyalty versus feature providers.
Forget features. Design moments.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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