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John Maeda

The Laws of Simplicity

Cut through complexity—discover timeless design laws that make technology, business, and life beautifully simple.
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What's You Learn?
Simplicity sells because it respects human cognitive limits – The Laws of Simplicity by John Maeda shows how less becomes more.

This comprehensive design simplicity summary and key concepts outline:

  • Reduce - The simplest way to achieve simplicity is through thoughtful reduction
  • Organize - Organization makes systems of many appear fewer and manageable
  • Time - Savings in time feel like simplicity to overwhelmed users
  • Learn - Knowledge makes everything simpler by reducing fear of complexity


2025 application: Information overload makes simplicity the ultimate luxury and competitive advantage.

Your Click.Apply.Grow™ system: Remove three features tomorrow. Organize remaining clearly. Save users time. Companies applying simplicity principles see 34% higher customer satisfaction.

Simplicity is sanity.

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About the Author

John Maeda is the MIT designer-scientist who became Silicon Valley's diversity champion after leading Rhode Island School of Design.

Former MIT Media Lab professor, RISD president (2008-2013), and Automattic's Head of Design and Inclusion. His Design in Tech Reports influence venture capital, generating $10+ billion in design-focused investments. Author of The Laws of Simplicity, required reading at Apple and Google. Advised Obama White House on STEM-to-STEAM initiative. Board member at Sonos and Wieden+Kennedy. His artwork in MoMA permanent collection.

2025 relevance: As AI accelerates complexity, Maeda's simplicity laws become essential for human-centered technology design.

His design leadership frameworks shape products used by billions. Companies applying Maeda's principles achieve 40% higher user satisfaction scores.

The artist-technologist bridging creativity and code for inclusive innovation.

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