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Loran Nordgren and David Schonthal
The Human Element
Break through resistance to innovation by mastering the hidden forces that shape how people respond to new ideas.
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Core Biz Category:
Personal Development
Growth Category:
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What's You Learn?
Innovation fails from psychological friction, not poor ideas – The Human Element reveals hidden barriers to change adoption.
This comprehensive behavioral innovation summary and main ideas explain:
The hidden gem: Their "Friction Assessment" predicts adoption rates better than market research.
Start Click.Apply.Grow™ now: Map customer friction tomorrow. Remove one barrier. Test adoption rates. Friction-aware innovators show 71% higher success rates.
Remove friction before adding features.
This comprehensive behavioral innovation summary and main ideas explain:
- Four Frictions - Inertia, effort, emotion, and reactance block even brilliant innovations
- Fuel vs Friction - Most innovators add benefits instead of removing adoption barriers
- Behavioral Design - Shape context to make desired actions feel natural
- Friction Mapping - Identify psychological obstacles before launching new products
The hidden gem: Their "Friction Assessment" predicts adoption rates better than market research.
Start Click.Apply.Grow™ now: Map customer friction tomorrow. Remove one barrier. Test adoption rates. Friction-aware innovators show 71% higher success rates.
Remove friction before adding features.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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