What is the main message of 'The Human Element '?

The book 'The Human Element ' by Loran Nordgren and David Schonthal provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'The Human Element '?

'The Human Element ' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Loran Nordgren and David Schonthal.

How does 'The Human Element ' stand out from other books?

Loran Nordgren and David Schonthal offers a unique perspective in 'The Human Element ', using real-world examples and practical tips to help readers apply the lessons.

Back to All Books

Loran Nordgren and David Schonthal

The Human Element

Break through resistance to innovation by mastering the hidden forces that shape how people respond to new ideas.

Book Free Demo

Master Personal Development strategies from the world's leading business books!

Core Biz Category:

Personal Development

What Will You Learn?

Innovation fails from psychological friction, not poor ideas – The Human Element reveals hidden barriers to change adoption.

This comprehensive behavioral innovation summary and main ideas explain:

Four Frictions - Inertia, effort, emotion, and reactance block even brilliant innovations
Fuel vs Friction - Most innovators add benefits instead of removing adoption barriers
Behavioral Design - Shape context to make desired actions feel natural
Friction Mapping - Identify psychological obstacles before launching new products

The hidden gem: Their "Friction Assessment" predicts adoption rates better than market research.

Start Click.Apply.Grow™ now: Map customer friction tomorrow. Remove one barrier. Test adoption rates. Friction-aware innovators show 71% higher success rates.

Remove friction before adding features.

About the Author

Loran Nordgren is Kellogg's friction expert who reveals why great ideas fail and how to fix them.

Professor at Kellogg School of Management, multiple teaching awards, pioneered Behavioral Design methodology. Works with Fortune 500s on innovation adoption. Research published in top journals, featured in WSJ, NYT, Harvard Business Review.

What sets them apart: They identified friction as the hidden force killing innovation, not lack of fuel or motivation.

Organizations applying their friction analysis improve innovation adoption by 85% without increasing budgets. Consulted for Microsoft, P&G, Nike.

Removing friction to unleash innovation.

Share with friends

Buy on Amazon