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Dan Sullivan with Benjamin Hardy

The Gap and The Gain

Flip your mindset from what’s missing to what you’ve mastered—unlock lasting success by measuring progress, not perfection.
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Core Biz Category:
Personal Development
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What's You Learn?
Measuring progress against ideals creates unhappiness; measuring backward creates fulfillment – The Gap and The Gain reveals why high achievers feel unsuccessful despite accomplishments. This comprehensive happiness guide and mindset strategies explain:
  • Gap Thinking - Comparing to ideals guarantees dissatisfaction
  • Gain Thinking - Measuring progress from starting point creates happiness
  • Reference Points - Past self provides better comparison than others
  • Gratitude Practice - Acknowledging gains rewires brain for positivity
The hidden gem: Their "three daily wins" practice transforms perfectionism into progress celebration. Switch to Click.Apply.Grow™ gain thinking: Measure backward only. Record three wins nightly. Celebrate all progress. High achievers using gain thinking report 90% life satisfaction versus 20% for gap thinkers. Measure gains. Feel successful.

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About the Author

Dan Sullivan is The Strategic Coach who's guided 30,000+ entrepreneurs through his Unique Ability framework for 40+ years.

Founded Strategic Coach Inc. serving high-achieving entrepreneurs since 1988. Created 50+ thinking tools including Gap and Gain. At 80, continues innovating with 10x programs. Benjamin Hardy adds psychology PhD expertise translating Sullivan's wisdom for digital generation. Three WSJ bestsellers together.

Beyond the books: Sullivan only works with entrepreneurs already earning $200k+—focusing on multiplying success rather than fixing failure.

His 10x thinking helps entrepreneurs escape incremental growth traps. Clients average 10x revenue growth within 5 years.

The coach who thinks in decades, not quarters.

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