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Kate Price

The FUD Factor

Master the method to convert fear, uncertainty, and doubt into unstoppable innovation and bold leadership.
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What's You Learn?
Fearless leadership emerges when you overcome ingrained fear, uncertainty, and doubt – The FUD Factor by Brendan P. Keegan shows how to achieve the impossible by defeating self-limiting beliefs. This comprehensive fearless leadership summary and main concepts outline:
  • FUD Recognition - Identify how lifelong programming creates leadership limitations
  • Protection Paradox - Understand why well-meaning warnings actually harm performance
  • Fearless Acceleration - Remove mental barriers to unlock natural leadership abilities
  • Team Transformation - Convert average performers into high achievers through fearless culture
The hidden gem: Keegan's research proves FUD is learned, not innate—meaning anyone can become fearless through practice. Your Click.Apply.Grow™ path: Identify three personal FUD triggers. Challenge one limiting belief daily. Model fearlessness for your team. Leaders defeating FUD report 4x better team performance and breakthrough results. Face fear. Find fearlessness.

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About the Author

Dr. Kate Price is a British Clinical Psychologist revolutionizing workplace wellbeing through science-based psychological methods that transform organizational culture.

Oxford-trained psychologist with 20+ years applying complexity theory to create simple workplace solutions. Published researcher in organizational psychology journals. Consultant to Fortune 500 companies improving employee experience metrics by 40%. Speaker at international psychology conferences.

Beyond the books: Price's 18-month world travel before settling in Indianapolis gives her unique cross-cultural insights into universal workplace challenges.

Her evidence-based frameworks help leadership teams reduce burnout and increase engagement. Organizations implementing Price's psychological safety protocols report 25% reduction in turnover within six months.

Bridging clinical psychology and corporate performance excellence.

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