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Jeffrey J. Fox and Richard C. Gregory
THE DOLLARIZATION DISCIPLINE
How to show the value of what you sell.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Financial
Growth Category:
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What's You Learn?
Quantify customer value in dollars to justify premium pricing – The Dollarization Discipline by Fox and Gregory shows how to escape commodity pricing forever.
This comprehensive value-based selling book summary and proven techniques reveal:
The hidden gem: Authors' "personal dollarization" technique helps employees quantify their value for raise negotiations.
Start Click.Apply.Grow™ selling today: List all customer benefits. Calculate dollar impact for each. Create one-page ROI summary. Sales teams using dollarization close deals 47% faster at 23% higher margins.
Sell value, not products.
This comprehensive value-based selling book summary and proven techniques reveal:
- Dollarization Calculation - Convert every benefit into specific dollar savings or gains for customers
- Value Discovery Questions - Uncover hidden costs your solution eliminates through strategic questioning
- ROI Presentation Framework - Show payback periods making purchase decisions risk-free for buyers
- Price Anchoring Strategy - Set initial prices high then demonstrate value exceeding cost
The hidden gem: Authors' "personal dollarization" technique helps employees quantify their value for raise negotiations.
Start Click.Apply.Grow™ selling today: List all customer benefits. Calculate dollar impact for each. Create one-page ROI summary. Sales teams using dollarization close deals 47% faster at 23% higher margins.
Sell value, not products.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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