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Seth Godin

The Dip

Know when to quit and when to stick—so you stop wasting time and start focusing on what’s worth pushing through.
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What's You Learn?
Winners quit fast and quit often—except when facing the Dip – The Dip by Seth Godin reveals when persistence pays and when it's foolish.

This comprehensive Dip strategy summary and main ideas explain:

  • The Dip - Temporary setback that creates scarcity and value for those who push through
  • Cul-de-Sac - Dead end disguised as temporary setback that wastes resources forever
  • Strategic Quitting - Plan your exits before starting to avoid emotional decision-making
  • Best in World - Aim for micro-markets where you can dominate rather than compete everywhere


The hidden gem: Godin's "Quit Before You Start" principle prevents most business failures.

Begin Click.Apply.Grow™ now: Identify three cul-de-sacs today. Quit them tomorrow. Double down on your dips. Entrepreneurs mastering strategic quitting report 7x higher success rates by focusing resources.

Quitters win. Just quit the right things.

Strategies

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About the Author

Seth Godin is a marketing revolutionary and bestselling author of 21 books who transformed how businesses think about connection and tribe-building.

Founder of two successful companies (Yoyodyne sold to Yahoo, Squidoo valued at $40M), inducted into both Direct Marketing and Marketing Hall of Fame. His daily blog reaches over 1 million readers. Purple Cow sold 500,000+ copies. Named "Ultimate Entrepreneur for the Information Age" by BusinessWeek.

Beyond the books: Godin's altMBA program has trained 25,000+ leaders across 90 countries with a 97% completion rate versus 4% industry average.

Marketing teams implementing Godin's permission-based tribal approach report 3x higher customer lifetime value. His concepts like "purple cow" and "tribes" reshape modern marketing strategy.

The entrepreneur's philosopher making marketing human again.

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