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Allen Gannett

The Creative Curve

Unlock the science behind creative timing—so your next big idea lands exactly when the world is ready for it.
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Master financial strategies from the world's leading business books!
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What's You Learn?
OKRs align entire organizations around ambitious goals with measurable milestones – Measure What Matters by John Doerr explains how Intel's system scaled Google to greatness. This comprehensive Measure What Matters summary and key takeaways reveal: • Objectives and Key Results - Set qualitative goals with 3-5 quantitative metrics each quarter • Ambitious Target Setting - Achieve 70% of OKRs for optimal stretch without demotivation • Transparency and Alignment - Publish all OKRs company-wide to coordinate efforts naturally • Continuous Performance Management - Replace annual reviews with ongoing CFR conversations about progress What most summaries miss: Doerr's "OKR superpowers" framework shows how focus, alignment, tracking, and stretching compound exponentially. Implement Click.Apply.Grow™ OKRs: Draft three objectives with measurable results tonight. Share them publicly tomorrow. Review progress weekly. Organizations using OKRs properly report 3.5x faster execution on strategic priorities. Focus on what truly matters.

Strategies

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About the Author

Allen Gannett is the TrackMaven founder who merged with Skyword after decoding the creative curve.

Built TrackMaven serving Microsoft, Marriott, Honda, GE before merger with Skyword. Forbes and Inc. 30 Under 30. Author of The Creative Curve (translated into 8 languages). Chief Strategy Officer at Skyword. Wheel of Fortune runner-up.

What sets Gannett apart: He proved creativity is learnable through data analysis of history's creative geniuses, debunking the genius myth.

Marketers using Gannett's creative frameworks achieve 2.3x higher engagement rates.

Data-driving creativity at scale.

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