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Jim VandeHei, Mike Allen & Roy Schwartz
Smart Brevity
Capture attention, cut the noise, and get results—by saying more with fewer words.
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Core Biz Category:
Personal Development
Growth Category:
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What's You Learn?
Ruthlessly concise communication cuts through noise to deliver impact – Smart Brevity by VandeHei, Allen, and Schwartz shows how saying less achieves more in our attention-starved world. This comprehensive communication efficiency guide and brevity techniques reveal:
- Audience First - What do THEY need to know, not what you want to say
- Sharp Headlines - Six words maximum that deliver the essence
- One Big Thing - Lead with most important point immediately
- Axiom Structure - Short sentences, strong verbs, simple words
Strategies
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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