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Richard Koch and Greg Lockwood
Simplify
The most successful companies win by doing less, better—master simplicity to scale faster and dominate your market.
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Core Biz Category:
Personal Development
Growth Category:
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What's You Learn?
Radical simplification creates dominant market positions – Simplify reveals how cutting features and costs revolutionizes industries.
This comprehensive simplification strategy summary and main ideas explain:
The hidden gem: Their "Simplification Matrix" identifies which strategy fits your market.
Your Click.Apply.Grow™ blueprint: List product features tomorrow. Cut 50%. Reduce price dramatically. Simplifiers achieve 100x market growth versus feature-adders.
Less complexity. More customers.
This comprehensive simplification strategy summary and main ideas explain:
- Price Simplification - Remove features to slash costs and expand markets massively
- Proposition Simplification - Make products easier creating premium value customers love
- Design Revolution - Rethink entire systems rather than incremental improvements
- Market Creation - Simplifiers create new customers versus stealing competitors' share
The hidden gem: Their "Simplification Matrix" identifies which strategy fits your market.
Your Click.Apply.Grow™ blueprint: List product features tomorrow. Cut 50%. Reduce price dramatically. Simplifiers achieve 100x market growth versus feature-adders.
Less complexity. More customers.
Strategies
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About the Author
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5
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Aim at the Smallest Viable Audience
Create a Compelling Story
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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