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Mark Wickersham

Price

Learn how behavioral pricing and value communication can help you raise prices without losing customers.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Profit Optimization
Growth Category:
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What's You Learn?
Changing how you think about pricing creates the fastest path to profit growth – Price by Mark Wickersham reveals how pricing psychology transforms business profitability instantly. This comprehensive pricing strategy guide summary and key takeaways outline:
  • Pricing Mindset - Transform how you think about and approach pricing
  • Profit Maximization - Use pricing as primary lever for profitability
  • Customer Presentation - Communicate prices to increase perceived value
  • Fast Implementation - Apply changes immediately for instant results
What most summaries miss: Wickersham proves pricing changes impact profits 10x faster than cost-cutting or sales growth. Your Click.Apply.Grow™ path: Audit current pricing mindset. Implement one pricing change. Measure profit impact. Businesses applying these principles achieve 25% profit increases within 30 days. Think differently. Profit immediately.

Strategies

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About the Author

Mark Wickersham is a pricing expert and accounting business strategist who helps firms maximize profitability by mastering value-based pricing.

As author of “Effective Pricing for Accountants” and a global keynote speaker, Mark has coached thousands of firms in transitioning from hourly billing to pricing models that reflect true client value. His thought leadership has reshaped how accountants structure services.

What sets Mark apart: He turns pricing into a strategic growth lever for professional firms.

Firms applying his pricing strategies report increased margins, improved client satisfaction, and stronger revenue predictability.

The pricing mentor who helps accountants charge what they’re worth.

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