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Richard H. Thaler and Cass R. Sunstein
Nudge
Make better choices effortlessly—small nudges can lead to smarter decisions in health, wealth, and happiness.
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Core Biz Category:
Personal Development
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What's You Learn?
Small environmental changes create large behavioral improvements – Nudge by Thaler and Sunstein shows how choice architecture guides better decisions without restricting freedom. This comprehensive Nudge summary and behavioral design principles explain:
- Choice Architecture - How options are presented dramatically affects decisions made
- Default Power - People stick with pre-selected options 90% of the time
- Social Proof - Showing what others do influences behavior more than rules
- Simplification - Reducing complexity increases positive action rates
Strategies
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About the Author
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5
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Aim at the Smallest Viable Audience
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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