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Mo Bunnell

Non-Obvious Thinking

Grow faster and go further by building meaningful relationships others overlook—because success starts with connection.
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What's You Learn?
Outsider perspectives solve problems that expertise alone cannot crack – Non-Obvious Thinking by Rohit Bhargava and Ben duPont shows how to see what others systematically miss. This comprehensive Non-Obvious Thinking summary and key concepts explain:
  • Perspective Shifting - Deliberately adopt outsider viewpoints to spot hidden opportunities
  • Question Architecture - Ask what experts assume but never challenge
  • Empathetic Opposition - Understand other views without dismissing them as wrong
  • Courage Cultivation - Push past obvious solutions despite social pressure to conform
What most summaries miss: The authors' "Blindspot Mapping" technique helps identify exactly where conventional thinking fails. Your Click.Apply.Grow™ path: Challenge one industry assumption tomorrow. Interview three outsiders. Test one non-obvious solution. Companies embracing non-obvious thinking report 10x more breakthrough innovations. Experts see deeply. Non-obvious thinkers see differently.

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About the Author

Mo Bunnell is CEO of Bunnell Idea Group and creator of the GrowBIG® system helping professionals master authentic business development.

Author of The Snowball System showing solopreneurs to Fortune 500s how to systematically grow revenue. His behavioral science-backed methodology has trained thousands of executives in law firms, professional services, and nonprofits. Former actuary who decoded the mathematics of relationship-building. Keynote speaker teaching the same systems to solo consultants and global corporations.

2025 relevance: As AI commoditizes expertise, Bunnell's relationship-first approach becomes the critical differentiator for professional services survival.

Firms implementing GrowBIG® report 300% pipeline growth within one year without aggressive sales tactics. His frameworks transform technical experts into rainmakers.

The relationship engineer who cracked the code on authentic business growth.

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