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Mo Bunnell
Non-Obvious Thinking
Grow faster and go further by building meaningful relationships others overlook—because success starts with connection.
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Core Biz Category:
Personal Development
What Will You Learn?
Outsider perspectives solve problems that expertise alone cannot crack – Non-Obvious Thinking by Rohit Bhargava and Ben duPont shows how to see what others systematically miss. This comprehensive Non-Obvious Thinking summary and key concepts explain:
- Perspective Shifting - Deliberately adopt outsider viewpoints to spot hidden opportunities
- Question Architecture - Ask what experts assume but never challenge
- Empathetic Opposition - Understand other views without dismissing them as wrong
- Courage Cultivation - Push past obvious solutions despite social pressure to conform
What most summaries miss: The authors' "Blindspot Mapping" technique helps identify exactly where conventional thinking fails. Your Click.Apply.Grow™ path: Challenge one industry assumption tomorrow. Interview three outsiders. Test one non-obvious solution. Companies embracing non-obvious thinking report 10x more breakthrough innovations. Experts see deeply. Non-obvious thinkers see differently.
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