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Joey Coleman
Never Lose A Customer Again
Transform every new customer into a lifelong fan by mastering the first 100 days of their journey.
Master Personal Development strategies from the world's leading business books!
Core Biz Category:
Personal Development
What Will You Learn?
The first 100 days determine whether customers stay for life – Never Lose A Customer Again by Joey Coleman proves retention beats acquisition.
This comprehensive customer experience summary and key concepts reveal:
- Eight Phases Framework - Map customer emotions from Assess through Advocate for systematic improvement
- Buyer's Remorse Prevention - Address doubt immediately after purchase with unexpected value
- Acclimation Design - Guide new users to early wins that cement product adoption
- First Value Achievement - Ensure customers experience core benefits before honeymoon phase ends
What most summaries miss: Coleman's "Remarkable Moments" cost little but create disproportionate loyalty.
Your Click.Apply.Grow™ journey: Map your customer's first 100 days tomorrow. Identify three friction points. Add one surprise delight. Companies implementing Coleman's system see 32% higher lifetime value.
Acquisition attracts. Experience retains.
About the Author
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