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Josh Bersin
Marketing 5.0
Harness the power of AI and data to create smarter, human-centered marketing that scales.
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What's You Learn?
Technology serves humanity when marketers integrate AI with human-centered values – Marketing 5.0 by Kotler et al. reveals how to address customer needs while making a difference. This comprehensive modern marketing guide summary and main concepts reveal:
- Technology Integration - Use AI and automation while maintaining human focus
- Agile Marketing - Adapt quickly to dramatic consumer behavior shifts
- Segments-of-One - Deliver personalized experiences at massive scale
- Contextual Technology - Apply right tech at right time for customer needs
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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