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Eric J. Holsapple
Magic Words
Unlock the hidden language that drives decisions, builds trust, and gets people to say “yes.”
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What's You Learn?
Six types of magic words change minds, engage audiences, and drive action – Magic Words by Jonah Berger reveals the hidden science behind language that transforms outcomes. This comprehensive persuasive language summary and main ideas explain:
- Word Impact Science - Understand why certain words consistently outperform others
- Six Magic Categories - Master word types that increase satisfaction and engagement
- Timing Precision - Learn when specific words create maximum influence
- Natural Language Tools - Apply research-backed techniques to everyday communication
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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