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Mike Esterday
Listen to Sell
A sales model rooted in empathy and human connection rather than persuasion.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Relationship Selling
Growth Category:
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What's You Learn?
Sales success requires listening to customers and yourself with equal intensity – Listen to Sell by Esterday and Roberts reveals how authentic listening transforms sales relationships. This comprehensive sales listening guide summary and key takeaways explain:
- Dual Listening - Hear both customer needs and internal wisdom
- Confidence Building - Develop sales conviction through better understanding
- Purpose Connection - Bring meaning back to customer relationships
- Conversation Mastery - Transform pitches into genuine dialogues
Strategies
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About the Author
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