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Stephen Wunker, Jessica Wattman, and David Farber
Jobs to Be Done
Discover what your customers *really* want—and design solutions that perfectly fit their needs.
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What's You Learn?
Customer needs drive innovation when you understand the job they're hiring products to do – Jobs to Be Done by Wunker, Wattman, and Farber provides the framework for customer-centric innovation. This comprehensive innovation framework summary and key concepts outline:
- Job Identification - Discover what customers really need accomplished, not what they say
- Innovation Focus - Design products around jobs, not features or demographics
- Strategic Differentiation - Create unique value by solving unmet job needs
- Customer-Centric Model - Build entire strategies around job completion
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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