Back to All Books
Stephen Wunker, Jessica Wattman, and David Farber

Jobs to Be Done

Discover what your customers *really* want—and design solutions that perfectly fit their needs.
Master Personal Development strategies from the world's leading business books!
Core Biz Category:
Personal Development
What Will You Learn?

Customer needs drive innovation when you understand the job they're hiring products to do – Jobs to Be Done by Wunker, Wattman, and Farber provides the framework for customer-centric innovation. This comprehensive innovation framework summary and key concepts outline:

  • Job Identification - Discover what customers really need accomplished, not what they say
  • Innovation Focus - Design products around jobs, not features or demographics
  • Strategic Differentiation - Create unique value by solving unmet job needs
  • Customer-Centric Model - Build entire strategies around job completion

2025 application: As AI commoditizes features, understanding customer jobs becomes the only sustainable advantage. Begin your Click.Apply.Grow™ transformation: Identify one customer job. Design solution specifically. Test job completion. Companies using Jobs methodology achieve 5x innovation success rates. Solve jobs. Win markets.

jobs-to-be-done original-book-image

About the Author

Stephen Wunker, Jessica Wattman, and David Farber are innovation consultants and co-authors known for creating practical growth strategies.

As leaders at New Markets Advisors, they have advised Fortune 500s and startups on new product development and disruption. Authors of “Jobs to Be Done” and other works on innovation.

What sets them apart: They translate complex innovation theory into actionable strategy.

Companies applying their methods report faster growth, more successful launches, and stronger customer alignment.

The innovation strategists who help organizations find their next wave of growth.

Similar Books to Jobs to Be Done

Take the Book Summary Growth Challenge in 3 minutes!

Accelerate Growth with the Right
Book Strategy

Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
1

Pick Your Book Strategy

Choose from proven strategies by top authors and experts.
jobs-to-be-done original-book-image
Choose Your Growth Strategy
Example:  Choose "Jobs to Be Done" by Stephen Wunker, Jessica Wattman, and David Farber to apply “
2

AI Builds Your Plan

Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
Founder/CEO Bryan Perdue
3

AI Builds Your Scorecard

Gamify your goals with a  custom scorecard proven to  boost success by 95%. (ASTD Study)
Get Your Streak On and Win the Personal Development Growth Crown!
jobs-to-be-done original-book-image
Try this Strategy Now – Free
Want to apply this strategy to your business to
– From ‘Jobs to Be Done?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!

Enter Details