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Robert B. Cialdini
Influence
Master the science of persuasion and ethically influence decisions in business and life.
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Core Biz Category:
Personal Development
Growth Category:
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What's You Learn?
Six universal principles of persuasion drive human compliance across cultures – Influence by Robert B. Cialdini reveals the psychology behind why people say yes. This comprehensive persuasion psychology guide summary and key takeaways explain:
- Six Principles - Master reciprocity, commitment, social proof, authority, liking, and scarcity
- Universal Application - Apply principles across cultures and contexts
- Ethical Persuasion - Use influence responsibly for mutual benefit
- Defense Strategies - Recognize when others use these principles on you
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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