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Katy Milkman

How to Change

Apply cutting-edge behavioral science to close the gap between your intentions and real, lasting results
Master financial strategies from the world's leading business books!
Core Biz Category:
Personal Development
Growth Category:
Leadership & Influence
Accountability & Self-Discipline
What's You Learn?
Behavior change fails because we fight human nature instead of harnessing it – How to Change by Katy Milkman reveals science-backed tactics that make transformation stick.

This comprehensive behavior change summary and key insights explain:

  • Fresh Start Effect - Time new habits with natural beginnings like Mondays
  • Temptation Bundling - Pair want-to activities with need-to behaviors
  • Commitment Devices - Create costly consequences for breaking promises
  • Copy and Paste - Mimic successful peers rather than inventing solutions


What most summaries miss: Milkman's "elastic habits" survive disruption better than rigid routines.

Ready to Click.Apply.Grow™? Pick next Monday for change. Bundle exercise with podcasts. Bet money on success. People using Milkman's methods achieve 3x higher success rates than willpower alone.

Work with psychology, not against.

About the Author

Katy Milkman is a Wharton professor and behavioral scientist who discovered why most behavior change fails and how to fix it.

James G. Dinan Professor at The Wharton School, co-director of Behavior Change for Good Initiative. Her research on "fresh starts" and temptation bundling featured in 100+ media outlets. How to Change became Washington Post bestseller. Advisor to Google, Walmart, and U.S. Department of Defense. Ph.D. from Harvard in Computer Science and Business.

2025 relevance: As habit-tracking apps proliferate, Milkman's research reveals which behavior change techniques actually work long-term.

Individuals using Milkman's commitment devices achieve 3x higher success rates in behavior change. Her fresh start effect helps millions reset failed resolutions.

The scientist making lasting change finally possible.

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