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Katy Milkman

How to Change

Apply cutting-edge behavioral science to close the gap between your intentions and real, lasting results
Master Personal Development strategies from the world's leading business books!
Core Biz Category:
Personal Development
Growth Category:
Leadership & Influence
Accountability & Self-Discipline
What Will You Learn?

Behavior change fails because we fight human nature instead of harnessing it – How to Change by Katy Milkman reveals science-backed tactics that make transformation stick.

This comprehensive behavior change summary and key insights explain:

  • Fresh Start Effect - Time new habits with natural beginnings like Mondays
  • Temptation Bundling - Pair want-to activities with need-to behaviors
  • Commitment Devices - Create costly consequences for breaking promises
  • Copy and Paste - Mimic successful peers rather than inventing solutions



What most summaries miss: Milkman's "elastic habits" survive disruption better than rigid routines.

Ready to Click.Apply.Grow™? Pick next Monday for change. Bundle exercise with podcasts. Bet money on success. People using Milkman's methods achieve 3x higher success rates than willpower alone.

Work with psychology, not against.

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About the Author

Katy Milkman is a Wharton professor and behavioral scientist who discovered why most behavior change fails and how to fix it.

James G. Dinan Professor at The Wharton School, co-director of Behavior Change for Good Initiative. Her research on "fresh starts" and temptation bundling featured in 100+ media outlets. How to Change became Washington Post bestseller. Advisor to Google, Walmart, and U.S. Department of Defense. Ph.D. from Harvard in Computer Science and Business.

2025 relevance: As habit-tracking apps proliferate, Milkman's research reveals which behavior change techniques actually work long-term.

Individuals using Milkman's commitment devices achieve 3x higher success rates in behavior change. Her fresh start effect helps millions reset failed resolutions.

The scientist making lasting change finally possible.

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