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Michael Bungay Stanier

How to Begin

Start doing something that matters by turning intention into bold, meaningful action.
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Personal Development
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What's You Learn?
Starting well determines 80% of project success – How to Begin by Michael Bungay Stanier reveals the hidden power of thoughtful beginnings.

This comprehensive How to Begin summary and key takeaways reveal:

  • The Kickstart Question - "What's the real challenge here for you?" cuts through confusion to core issues
  • Beginning Rituals - Design intentional starts that signal importance and set productive tone
  • Clarity Before Action - Invest time upfront defining success to prevent costly midcourse corrections
  • Permission to Pause - Create space between stimulus and response for better decision quality


What most summaries miss: Stanier's "False Start Recovery" method shows how to reset projects going sideways without losing momentum.

Master beginnings with Click.Apply.Grow™: Ask kickstart question in three meetings tomorrow. Design one beginning ritual. Practice strategic pauses. Leaders using intentional beginnings report 71% fewer project failures.

Begin well. Finish strong.

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About the Author

Michael Bungay Stanier is the coaching expert who revolutionized workplace conversations with practical questioning techniques.

Founder of Box of Crayons, training 10,000+ managers annually at companies like Microsoft and Salesforce. The Coaching Habit sold 1+ million copies, top coaching book for 5 consecutive years. Rhodes Scholar from Oxford. Former consultant at BCG and Monitor Group. LinkedIn's Top Voice in Leadership. Created 2% Reading List reaching 200,000+ subscribers.

What sets Stanier apart: His "AWE Question" technique reduces meeting time by 30% while doubling productive outcomes in Fortune 500 trials.

Managers using his 7 Essential Questions report 60% less time in meetings with 2x better results. Featured in Forbes and HBR.

The coach teaching leaders to stay curious longer.

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