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Richard Rumelt

Good Strategy Bad Strategy

Ditch fluff. Win through sharp focus and decisive moves.
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What's You Learn?

Good Strategy/Bad Strategy shows how diagnosis, a guiding policy, and coherent actions create real competitive power.

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About the Author

Richard Rumelt is the UCLA strategy professor McKinsey calls "a giant" whose Bad Strategy diagnosis saves companies from corporate platitudes.

Engineer-turned-economist advising Fortune 500 CEOs for 40+ years. The Economist's 25 most influential management thinkers. His kernel framework (diagnosis-policy-action) revolutionizes strategic planning. Taught at Harvard, INSEAD, and UCLA Anderson. Advised governments on economic policy.

What sets Rumelt apart: He exposes why 90% of "strategic plans" are just budgets with buzzwords—then shows what real strategy looks like.

Organizations using Rumelt's kernel see 70% clearer strategic focus. CEOs report 4x better resource allocation decisions after applying his frameworks.

The professor who killed corporate fluff.

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{ "@context":"https://schema.org","@type":"FAQPage", "mainEntity":[ {"@type":"Question","name":"What defines good strategy?","acceptedAnswer":{"@type":"Answer","text":"A sharp diagnosis, a guiding policy, and coherent actions."}}, {"@type":"Question","name":"What is bad strategy?","acceptedAnswer":{"@type":"Answer","text":"Fluff, wish lists, and goals without design or tradeoffs."}}, {"@type":"Question","name":"How do I find the crux?","acceptedAnswer":{"@type":"Answer","text":"Analyze constraints and leverage points to identify the pivotal challenge."}}, {"@type":"Question","name":"Why focus matters?","acceptedAnswer":{"@type":"Answer","text":"Concentrating resources amplifies impact versus spreading thin."}}, {"@type":"Question","name":"Is the kernel universal?","acceptedAnswer":{"@type":"Answer","text":"Yes—applies to startups, enterprises, and public policy."}} ] }

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