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Hans Rosling, Ola Rosling and Anna Rosling Rönnlund

Factfulness

See the world clearly—unlock data-driven truths that reveal surprising progress and hope.
Master Personal Development strategies from the world's leading business books!
Core Biz Category:
Personal Development
What Will You Learn?

Ten instincts distort our worldview making us systematically wrong about progress – Factfulness by Hans Rosling reveals why the world is better than you think.

This comprehensive cognitive bias summary and key concepts outline:

  • Gap Instinct - We imagine divided world when most people live in middle income
  • Negativity Instinct - Bad news dominates while gradual improvements go unreported daily
  • Straight Line Instinct - Assuming trends continue linearly when most follow S-curves
  • Fear Instinct - Evolutionary wiring makes us overestimate dramatic risks versus probable ones



2025 application: Social media algorithms amplify our negative instincts for engagement profit.

Your Click.Apply.Grow™ journey: Question one pessimistic belief tomorrow. Check data before sharing. Celebrate progress. Fact-based thinkers make 3x better decisions about investments and policy.

The world's bad. And better.

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About the Author

Hans Rosling was the sword-swallowing statistician whose data visualizations proved the world is better than we think, reaching 35+ million through TED.

Karolinska Institute professor of global health (Hans, 1948-2017), his TED Talks revolutionized data presentation using animated statistics. With son Ola and daughter-in-law Anna, founded Gapminder, transforming how UN, World Bank, and governments communicate data. Factfulness sold 2.5+ million copies posthumously. Time's 100 Most Influential People. Their Dollar Street project photographed 30,000+ homes across 50 countries.

What sets them apart: They made statistics entertaining, using washing machines and IKEA boxes to explain global development.

Educators using Gapminder tools report 80% improvement in students' global awareness accuracy.

The family who fought ignorance with facts and won hearts with humor.

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