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Franklin C. Ashby, Ph.D. and Arthur R. Pell, Ph.D.

EMBRACING EXCELLENCE

Win the talent war by becoming the company everyone wants to work for—and no one wants to leave.
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What's You Learn?
Corporate culture attracts A-players more powerfully than compensation packages – EMBRACING EXCELLENCE shows how to become an employer of choice.

This comprehensive culture building summary and key concepts reveal:

  • Excellence Culture - Create environments where top performers naturally thrive
  • Values Foundation - Build on trust, respect, creativity, and growth
  • A-Player Magnetism - Use culture as primary talent attraction tool
  • Retention Power - Keep talent through environment, not just pay


The hidden gem: A-players choose culture fit over 20% higher compensation at competitors.

Embrace excellence with Click.Apply.Grow™: Assess culture gaps tomorrow. Strengthen weak elements. Measure cultural health. Excellence cultures report 85% A-player retention.

Build culture. Attract excellence.

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About the Author

Franklin C. Ashby, Ph.D. and Arthur R. Pell, Ph.D. are organizational performance experts and leadership development scholars who’ve shaped how professionals build skills, lead with confidence, and adapt in competitive environments.

With backgrounds in consulting, academia, and curriculum design, they’ve trained thousands of leaders and authored numerous books on workplace effectiveness, including "The Everything Managing People Book." Their work blends psychology, management science, and actionable business tools.

What sets Franklin and Arthur apart: They take timeless leadership principles and distill them into everyday habits that drive real-world impact.

Organizations applying their leadership development systems report higher team performance, increased management confidence, and reduced turnover.

The trusted educators turning high-potential professionals into high-impact leaders.

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