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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Elevated Economics
Grow your business by aligning purpose with profit—because today’s consumers buy from brands that stand for more.
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What's You Learn?
Conscious consumers force businesses to care about more than profit – Elevated Economics by Richard Steel shows how values-driven purchasing reshapes entire industries. This comprehensive conscious capitalism guide summary and key concepts explain:
- Consumer Evolution - Understand why buyers now demand purpose with products
- Values Intersection - Navigate where consumer interests meet company missions
- Radical Adaptation - Prepare for fluid, chaotic, rapidly iterating markets
- Street Fight Mentality - Compete fiercely while maintaining ethical standards
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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