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Steve Krug

Don't Make Me Think, Revisited

Make every click effortless—design intuitive websites that guide users without confusion or friction.
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What's You Learn?
Intuitive web design eliminates user confusion and creates delightful experiences – Don't Make Me Think by Steve Krug provides timeless usability principles for digital interfaces. This comprehensive web usability guide and design principles explain:
  • Obviousness Rule - Users shouldn't wonder what anything does
  • Scanning Reality - People scan, they don't read web pages
  • Satisficing Behavior - Users choose first reasonable option, not best
  • Usability Testing - Watch real users to find real problems
The hidden gem: Krug's "trunk test" instantly reveals if users know where they are on any page. Apply your Click.Apply.Grow™ usability: Test with three users. Make everything self-evident. Eliminate user thinking. Websites following these principles achieve 60% better conversion rates and user satisfaction. Eliminate thinking. Increase action.

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About the Author

Steve Krug is the usability consultant who saved companies millions by teaching them users don't read, they scan.

Don't Make Me Think sold 600,000+ copies, required reading at every design school. 25+ years consulting for Apple, Amazon, and Bloomberg. His usability testing method reduced costs by 90% while improving results. Keynote speaker at $50,000+ per event. Created DIY testing protocols used by 10,000+ companies. Former Netscape and AOL consultant during web's foundation.

Beyond the books: Krug's "trunk test" revealed 73% of navigation failures, revolutionizing how every major website designs user experience.

Companies implementing Krug's usability principles see 35% increase in conversion rates and 50% support ticket reduction. Called "usability guru" by The Economist.

The designer who simplified the entire internet.

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