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Greg Besner

Don’t Be a Stranger

Build stronger business relationships by showing up, speaking up, and staying connected—especially when it matters most.
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What's You Learn?
Strategic relationship building creates business luck more reliably than hard work – Don't Be a Stranger by Lawrence R. Perkins reveals how trust and likability drive success. This comprehensive networking strategy guide summary and main ideas outline:
  • Luck Creation - Build strategic relationships that generate opportunities systematically
  • Trust Priority - Recognize business happens between people who know and like each other
  • Digital Balance - Maintain human connections despite increasing digitalization
  • Work-Life Integration - Succeed professionally while maintaining healthy boundaries
2025 application: AI automation makes human relationship skills the ultimate career differentiator. Ready to Click.Apply.Grow™? Map your strategic relationships. Strengthen three connections weekly. Track opportunity flow. Professionals mastering strategic relationships report 5x more "lucky breaks". Build relationships. Create luck.

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About the Author

Greg Besner is the CultureIQ founder ranked 8th best CEO in America from 50,000 companies by USA Today.

Founded CultureIQ in 2013, helping 1000+ organizations strengthen cultures. Early Zappos investor inspiring culture focus. NYU Stern adjunct professor since 2013. EY Entrepreneur of the Year. Previously founded/sold Computershare Executive Services. Harvard Business School Presidents' Program graduate. Wharton MBA.

Beyond the books: Besner's volunteer work in Zambia, Kenya, and Belize brings global perspective to culture building most consultants lack.

His frameworks transform organizational cultures systematically and measurably. Companies using CultureIQ report 30% improvement in culture metrics within one year.

The CEO who quantified culture transformation.

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