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John C. Norcross, PhD

CHANGEOLOGY

Master the science of personal change and turn your intentions into lasting transformation.
Master Personal Development strategies from the world's leading business books!
Core Biz Category:
Personal Development
What Will You Learn?

Behavior change follows scientific principles anyone can master – CHANGEOLOGY by John C. Norcross delivers evidence-based strategies for lasting transformation.

This comprehensive Changeology summary and key concepts explain:

  • Five Stages of Change - Navigate from precontemplation through maintenance using stage-matched strategies
  • Change Catalysts - Identify and leverage the nine processes that drive successful transformation
  • Relapse Prevention - Build resilience systems that turn setbacks into comebacks
  • Environment Design - Restructure surroundings to make desired behaviors easier than old habits



What most summaries miss: Norcross's research shows 90% of change attempts fail because people use wrong strategies for their current stage.

Change successfully with Click.Apply.Grow™: Assess your change stage tomorrow. Apply two stage-matched strategies. Track progress weekly. Individuals using scientific change methods achieve 10x success rates versus willpower alone.

Change scientifically. Transform permanently.

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About the Author

John C. Norcross Ph.D., ABPP, is Distinguished Professor at University of Scranton who authored 400+ publications revolutionizing behavior change science.

Co-author of Changeology and Changing for Good (with Prochaska and DiClemente), Norcross edited 24 professional books. Elected president of APA's Clinical Psychology and Psychotherapy divisions. Recipient of APA's Distinguished Career Contributions Award, Pennsylvania Professor of the Year, and National Academies of Practice election. Research translated into multiple languages, presented in 35 countries.

Beyond the books: Norcross's change research appears on Today Show, CBS Sunday Morning, and Good Morning America, bringing evidence-based psychology to millions seeking transformation.

His stage-of-change model helps 70% successfully modify behaviors versus 30% with traditional approaches. Mental health professionals using Norcross's integrative methods achieve 2x better patient outcomes. Editorial board member for dozen journals.

The scientist who decoded lasting personal change.

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