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W. Chan Kim and Renée Mauborgne
Blue Ocean Shift
Break free from the competition and create new market space with a proven roadmap for bold, confident growth.
Master Personal Development strategies from the world's leading business books!
Core Biz Category:
Personal Development
What Will You Learn?
Create new market spaces instead of competing in bloody red oceans – Blue Ocean Shift by Kim and Mauborgne shows how to make competition irrelevant.
This comprehensive Blue Ocean summary and key takeaways reveal:
- Value Innovation - Pursue differentiation and low cost simultaneously by reconstructing market boundaries
- Four Actions Framework - Eliminate, reduce, raise, and create factors to unlock new value curves
- Pioneer-Migrator-Settler Map - Assess portfolio balance between innovative and traditional offerings
- Noncustomer Analysis - Target three tiers of noncustomers for explosive growth potential
The hidden gem: Their "Fair Process" method gets buy-in for radical shifts by involving skeptics early.
Start Click.Apply.Grow™ now: Map your industry's competing factors today. Identify what everyone takes for granted. Eliminate one sacred cow. Organizations creating blue oceans achieve 10x market growth versus competitors.
Competition is a choice, not destiny.
About the Author
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