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Jim Collins

Beyond Entrepreneurship 2.0

Build a company that not only succeeds—but endures—by mastering leadership, vision, and long-term strategy.
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What Will You Learn?
Beyond Entrepreneurship 2.0 by Jim Collins provides the complete roadmap for transforming good companies into enduring great ones through disciplined leadership and strategic vision.

This comprehensive business transformation summary and key concepts outline:

  • Vision Framework - Craft compelling core purpose and vivid description of future success
  • Leadership Development - Build Level 5 leaders who blend humility with fierce professional will
  • Strategic Innovation - Balance creativity with disciplined thought and disciplined action
  • Team Architecture - Assemble A-players in key seats and create culture of excellence
  • Sustainable Growth - Focus on what you can be best at while staying true to core values


2025 application: Post-pandemic business landscape demands resilient companies built for long-term greatness, not just quarterly results.

Begin transformation today: Define your core purpose this week. Audit leadership gaps next. Build systematic excellence daily. Companies applying Collins' principles show 6x better stock performance than market average over 15 years.

Think beyond. Build forever.

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About the Author

Jim Collins is the Stanford professor whose Good to Great research decoded why some companies achieve lasting greatness.

Former McKinsey consultant teaching at Stanford GSB, then founding management laboratory in Boulder. Invested 15,000 research hours analyzing 1,435 companies over 40 years. His 7 books sold 10+ million copies worldwide. Advisor to Amazon, Starbucks, and nonprofit leaders including West Point.

What sets Collins apart: He rejects guru status, instead functioning as "Socrates with a spreadsheet"—letting data reveal timeless principles.

Companies implementing Level 5 Leadership see 7x market returns. Organizations using Collins' flywheel concept report sustained 20% annual growth over decades.

The researcher who empirically proved business greatness.

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