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Jim Collins
Beyond Entrepreneurship 2.0
Build a company that not only succeeds—but endures—by mastering leadership, vision, and long-term strategy.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
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What's You Learn?
Reducing tiny obstacles in customer experiences drives massive business results – Friction by Roger Dooley proves convenience beats everything. This comprehensive Friction summary and key principles explain: • Friction Equation - Every added step, click, or decision reduces action by 20-30% • Cognitive Load Reduction - Simplify choices to prevent decision fatigue and abandonment • Physical Effort Minimization - Remove even tiny barriers like extra form fields • Emotional Friction Elimination - Address anxiety and uncertainty throughout customer journeys The hidden gem: Dooley's research shows removing one form field can increase conversions by 26%. Start your Click.Apply.Grow™ friction audit: Map customer journey tomorrow. Find three friction points. Eliminate one immediately. Companies systematically reducing friction report 2.5x conversion improvements and 40% higher satisfaction. Make it effortless.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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