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Robert Rosenberg

Around the Corner to Around the World

Learn the behind-the-scenes lessons that scaled a corner donut shop into a global franchise empire.
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Core Biz Category:
Entrepreneurship
Growth Category:
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What's You Learn?
Twelve key lessons from Dunkin' Donuts reveal how to build globally recognized brands – Around the Corner to Around the World by Robert Rosenberg provides 360-degree leadership perspectives. This comprehensive brand building guide summary and key concepts outline:
  • CEO Insights - Learn from decades of Dunkin' Donuts leadership experience
  • Global Expansion - Understand how local brands become worldwide phenomena
  • Brand Recognition - Build identities that resonate across cultures
  • Leadership Lessons - Apply twelve critical insights to any business
2025 application: Global digital markets make Rosenberg's brand-building lessons essential for modern growth. Your Click.Apply.Grow™ path: Apply one brand lesson. Test in new market. Measure recognition growth. Companies using these principles achieve 85% stronger brand equity globally. Start local. Think global.

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About the Author

Robert Rosenberg is a former CEO and business leader best known for his decades-long leadership of Dunkin’ Donuts.

As author of “Around the Corner to Around the World,” he shares lessons on growth, franchising, and leadership that turned Dunkin’ into a household name.

What sets him apart: He blends practical experience with storytelling to guide entrepreneurs.

Leaders following his insights report greater clarity in growth strategy, stronger franchise systems, and sustainable brand building.

The CEO who scaled Dunkin’ from regional chain to global icon.

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