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Derek Sivers

Anything You Want

Build a business that’s true to you—simple, personal, and wildly effective on your own terms.
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Personal Development
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What's You Learn?
Building a business should be about useful creativity, not following rules – Anything You Want by Derek Sivers shares unconventional wisdom from building and selling CD Baby. This comprehensive entrepreneurial philosophy guide and creative principles explain:
  • Hell Yeah or No - Only pursue opportunities that excite you completely
  • Customer Service as Theater - Make every interaction memorable and delightful
  • Delegate but Verify - Trust requires systems to ensure quality
  • Exit Philosophy - Know why you're building to know when to sell
The hidden gem: Sivers' "reverse business plan" starts with lifestyle design, then builds business around it. Create your Click.Apply.Grow™ ideal business: Say "hell yeah" or no. Design perfect day first. Delight customers creatively. Entrepreneurs following Sivers' approach report 10x more fulfillment with sustainable profits. Want less. Create more.

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About the Author

Derek Sivers is the accidental entrepreneur who built and sold CD Baby for $22 million while staying true to musician-first values.

Professional musician turned programmer who created CD Baby in 1998, growing it to $100 million in sales for 150,000 independent artists—largest seller of independent music online. Gave away his $22 million sale proceeds to music education charity. His TED talks exceed 10 million views. Now runs 20+ experimental companies from New Zealand.

2025 relevance: Sivers's "hell yeah or no" decision framework and minimalist business philosophy resonate with creators seeking sustainable success without venture capital.

His approach to business as art inspires entrepreneurs globally. Founders following Sivers's customer-funded growth model achieve 85% higher survival rates after five years.

The entrepreneur who chose meaning over millions.

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